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Websites Art Direction & Design mrpatel's design shop Trax Universal
For a company that was once the market leader in their field, Trax Universal now has a range of competitors with a greater online prosence than theirs. It was up to me as Creative Director working with a small team (developer and strategist), to boost their online profile and set their communication above their competitors and communicate to their customers confidence in them due to them being the innovators in the industry.