Art Direction & Design
ISBA |
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As part of my stint at Digital White I worked on the redesign of the ISBA website. The initial look and feel was already set although there were still a few interface problems to solve including design challenges.
‘Test Your Strength’ Animation |
I had to quickly turnaround an animation in two days for a presentation for Kimberely-Clark. The message with this piece of animation (originally interactive, but for purposes of my folio, it is self rolling) was defined by the fact that the more people who work together, the greater the result.
Davidstow Cheese website |
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Working alongside the copywriter, we developed three routes for this premium cheese that originates and is made in Davidstow, Cornwall. The client bought into our idea of using beautiful photography all shot on location in Davidstow, spending a day in the life of the Davidstow creamery. I also provided art direction and design of the initial look and feel of the website, the live site has moved on from this design since.
The Magicbox Of Moidan |
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Whilst on a volunteer scheme teaching kids english in Pokhara, Nepal, I took it under my wing to help the small community of the town I was living in, way up in the hills, by creating an exterior paintwork design for the community centre I was teaching in. Paint is quite expensive over in Nepal, even more so that western prices, so there is relatively little colour in the village at all. The design was inspired by a couple of things: a) The foundation that built the centre is called ‘Light The Way Foundation‘ who named the centre, ‘Light Community Development Centre’ hence the sunburst on the front b) The bright colours as its mainly used daily for the children, something bright and cheerful.
His and Hers website |
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His & Hers fashion and entertainment branding consultancy asked mrpatel® to create a small, simple, high impact website. Working with a developer I designed a site with rich fashion photography and minimal, well balanced typography. Mrpatel® also created the His and Hers logo with a design that reflected the unison of the team partners.
Trax Website |
For a company that was once the market leader in their field, Trax Universal now has a range of competitors with a greater online prosence than theirs. It was up to me as Creative Director working with a small team (developer and strategist), to boost their online profile and set their communication above their competitors and communicate to their customers confidence in them due to them being the innovators in the industry. Website coming soon.
Barclaycard Transactor Website |
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Iris asked me to come up with a few designs to lead the design team, for the new section of the Barclaycard website that deals with bespoke insurance products, tailored to meet the demands of various customer’s needs and desires. The iconography of the packages was led by the creative department and it was up to me to interpret this to fit into the corporate structure of the Barclaycard website.
Bollywood For Beginners |
I was art director for the animation stings on this TV production for Channel 4. The budget was suddenly cut, so rather than using bollywood footage, which was the original idea, I had to create all the artwork from scratch using my own imagery and photographs.
Four Eyed Voices |
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CD sleeve design and branding for a collection of voiceovers, produced for radio. I used simple, succinct typography & illustration to highlight the voiceover style.
Wunderman Xmas Party |
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Wannab theme for the digital agency Wunderman’s xmas party, required staff to dress up as a singer or musician of their choice. I used the existing and inconic Wunderman arrow and dressed it as famous musicians, to create a buzz around the office.
