Davidstow Cheese website |
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Websites Art Direction & Design Iris Nation Davidstow Pitch
Working alongside the copywriter, we developed three routes for this premium cheese that originates and is made in Davidstow, Cornwall. The client bought into our idea of using beautiful photography all shot on location in Davidstow, spending a day in the life of the Davidstow creamery. I also provided art direction and design of the initial look and feel of the website, the live site has moved on from this design since.
His and Hers website |
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Websites Art Direction & Design mrpatel's design shop His and Hers
His & Hers fashion and entertainment branding consultancy asked mrpatel® to create a small, simple, high impact website. Working with a developer I designed a site with rich fashion photography and minimal, well balanced typography. Mrpatel® also created the His and Hers logo with a design that reflected the unison of the team partners.
Trax Website |
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Websites Art Direction & Design mrpatel's design shop Trax Universal
For a company that was once the market leader in their field, Trax Universal now has a range of competitors with a greater online prosence than theirs. It was up to me as Creative Director working with a small team (developer and strategist), to boost their online profile and set their communication above their competitors and communicate to their customers confidence in them due to them being the innovators in the industry.
Barclaycard Transactor Website |
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Websites Art Direction & Design Iris Nation Barclaycard
Iris asked me to come up with a few designs to lead the design team, for the new section of the Barclaycard website that deals with bespoke insurance products, tailored to meet the demands of various customer’s needs and desires. The iconography of the packages was led by the creative department and it was up to me to interpret this to fit into the corporate structure of the Barclaycard website.
Bollywood For Beginners |
Animation Art Direction & Design World Of Wonder Channel 4
I was art director for the animation stings on this TV production for Channel 4. The budget was suddenly cut, so rather than using bollywood footage, which was the original idea, I had to create all the artwork from scratch using my own imagery and photographs.
Four Eyed Voices |
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Branding Art Direction & Design mrpatel's design shop Nico Tatarowicz
CD sleeve design and branding for a collection of voiceovers, produced for radio. I used simple, succinct typography & illustration to highlight the voiceover style.
Wunderman Xmas Party |
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Branding Art Direction & Design Wunderman
Wannab theme for the digital agency Wunderman’s xmas party, required staff to dress up as a singer or musician of their choice. I used the existing and inconic Wunderman arrow and dressed it as famous musicians, to create a buzz around the office.
Samosafunk |
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Branding Art Direction & Design Samosa
With what began as a tongue in cheek, university campus clique of american asians – transformed to a fully fledged clubbing experience in the UK when I met its’ head honcho. I created, devised and conceputalised all the artwork and visual projections for the events that were held in London. See here for all work for Samosa.
Essen-tially Logo |
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Branding Art Direction & Design mrpatel's design shop Essen-tially
Essen-tially asked me to create an intelligent, vibrant visual identity for their company that sells german perishables to the uk market. My strategy was to create a contemporary and distinct ‘foody’ look for their brand, giving them ownership of the ‘e’ swish I developed.
Derian Persad |
Branding Art Direction & Design mrpatel's design shop Derian Parsad
An identity was required for NLP practitioner Derian Parsad. We used his core method of practise: success through self awareness along with conversations about the approach, to devise this neat word composition that encapsulates the idea by way of hidden messaging.

