Designing your dream bathroom

Designing your dream bathroom
Client: Kingfisher Digital  / Web App


Kingfisher own B&Q a chain of diy stores across the UK. Their research showed bathroom home improvement projects are full of unknowns. Only 39% of people who start a project fail to complete them. They find it hard to adjust to the changing circumstances and deal with unexpected challenges that occur along the way. 


Drawn from a full day workshop with 11 stakeholders across Kingfisher's operating companies, 'Coach' was created on the website,  to support customers through their bathroom projects and reduce the rate of failure. It contained articles and tips on how to complete various diy projects and also a bathroom visualiser called 'Plan My Bathroom' (PMB) to help customers bring their projects to life.

During its mvp phase, PMB went through a few pivots to hone its value proposition. Through iterative lab testing we got to learn what was important for our users and what improvements needed to be made.

What I did

I owned some key improvements made on PMB:
the mobile mvp, the room templates and the product customisation interface.
Tasks & Responsibilites

• Showcasing To Leadership
• Prototyping

• Stakeholder Management
• Data Analysis

• Contextual Enquiry
• User Journey Mapping

• Wireframing
• Guerrilla Testing


Over 1 million bathrooms have already been designed by customers, with B&Q seeing a significant increase in conversion rates and average orders values. The mobile mvp alone increased engagement by 25%.