Kingfisher own B&Q a chain of diy stores across the UK. Customer research on diy.com showed many customers were overwhelmed with choice of flooring, finding it difficult to compare flooring right for their needs. If people found one they liked, many purchase decisions were held off until they had viewed the flooring in store.
Approach
Kingfisher created a flooring visualiser to help customers visualise flooring in a space similar to their own. They could quickly scan and compare products and order samples to their home.
What I did
With a prototype already made my role was to develop it further into a shippable MVP. I worked in collaboration with the design lead to take the mvp through two rounds of testing, one in store with real customers.
Tasks & Responsibilites
• Showcasing To Leadership • Usability Testing
• User Flows • Wireframing
• Contextual Enquiry
• Prototyping
Result
The quick range visualiser launched on diy.com in early 2018.
