Ash Patel

Hello and welcome to my site.
I help companies get close to their customers and make sure this translates in to business value.

My Philosophy

I believe that great design starts by understanding the customer's world, the needs or unmet needs they encounter and translating that into a feasible, usable and desirable user experience.

My Experience

With 6 years in product and ux design backed by 15 years as a digital designer and art director in some of London's top interegrated agencies, I can bring a wealth of experience in execution, creativity and strategy to your team.

My Skills

My UX toolkit spans right across discovery through to delivery and post launch, however I do find joy in the problem definition and protoyping space.
Qualatitive Research
Quantative Research
Data Analytics
Facilitating Workshops
Journey Mapping
Stakeholder Management
Interaction Design
Information Architecture
Design Strategy

What People Say About Me

"Ash has really impressed with his capability across user research, testing, synthesis, visual and UI design as well as everything else you'd expect a good UX designer to do day-to-day."
Adam, Head Of Experience Design, TAL Australia
"Ash's depth of technical knowledge pertaining to user behaviour, expertise in designing with best practices, proficiency in facilitating workshops, and fervor for teaching and training are unparalleled."
Dustin, Customer Success Manager, Buildxact


Sometimes, the every day world inspires me to write something about user experience, sometimes it inspires a little side project. Here are some of those posts on Medium:
I live and work in Melbourne with full work rights. Ask me for my resume.