Hello I'm Ash Patel.

Hello I'm Ash Patel.
A UX designer specialising
in interaction design.

A UX designer specialising in interaction design.
Family by beach
Creating a new income protection product for Suncorp
Blue front door
Testing the value proposition for a new property app
A white, modern style bathroom
Designing your dream bathroom
Living room with wooden floorboards
Visualising  flooring in your home
More work
I help organisations improve their digital products through a human centred & data driven design approach.
About me
I take a test and learn approach to all the customer problems I aim to solve.

I've worked for:

"Ash has really impressed with his capability across user research, testing, synthesis, visual and UI design as well as everything else you'd expect a good UX designer to do day-to-day. Add to this his stakeholder management, diplomacy, presentation skills and clear technical knowledge and you are left with a very happy working group and a great product."
- Adam, Head Of Experience Design (TAL Australia)
"Borrowing from years of experience Ash questions the norms and holds the team to account, strives  to better represent and advocate for the customer."
- Stuart, Head Of Innovation (TAL Australia)
More on Linkedin
Be Humble
Embrace Uncertainty
Work Lean
Ever Curious
My work values
I occasionally write about design and life on Medium. Here's a few of my posts.